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Josuian

For this article, we went to visit the well-established and much-loved sweet store Josuian.

One of the company’s best loved products is Tsukushi mochi, which fuses together kinako (roasted soybean flour) and brown sugar syrup​. They also sell delicious seasonal daifuku (rice cakes that are usually filled with sweet bean paste). One of Fukuoka’s best-loved confectionery companies, Josuian is hugely popular with both locals and tourists visiting Japan.

To cover this article, we sent two members of our team, Yue (who is half Japanese and half Chinese) and Raesu (who is from Korea), to check-out what Josuian has to offer!

Prizes to be won for Yoka By users and followers!
 
Readers can win some of the goods featured in this article!
A total of 20 lucky Yoka By users will win a pack of six Tsukushi mochi!
Details about how to enter can be found at the bottom of this page!
 
We had a great time covering the company. Keep on reading to find-out more…

Josuian Hakata Station (Main Branch)

Located just five minutes away from Hakata Station, Josuian’s main branch is easy to find and incredibly accessible. They also have stores inside Hakata Station, as well as various other locations, including a number of Aeon Malls. You can find their goods all over Fukuoka, which is very useful if you’re looking for a famous local product to take back home as a souvenir or gift!
Find-out which is the closest branch to where you are based, here!

The massive building just behind the big tree, which is right in the middle of the above photo, is the JR Hakata building. Visible from the store entrance, you can see just how close Josuian’s main store is to Hakata Station.

Inside the store!

The store’s interior has a refined, yet friendly quality, and the atmosphere is very welcoming. You’re sure to be impressed at the fresh, light interior.

Chikushi mochi

Chikushi mochi is undoubtedly one of Josuian’s most famous sweets!

The company is committed to using the finest ingredients and materials in all their products. Nowhere is this more evident than in chikushi mochi, which combines kinako mochi (sweet rice cakes coated in roasted soybean flour) and brown sugar syrup​ to create an absolutely delicious traditional-style Japanese sweet!

But how do you eat chikushi mochi?

There are various schools of thought out there when it comes to eating chikushi mochi. Everyone has their own way of enjoying this absolutely delicious sweet! We would suggest trying the sandan-ryu method!

Considering there are three pieces of mochi inside a packet, eating each one in a different way can be a lot of fun. They definitely worth trying if you are feeling a little bit hungry or tired!

Have a seat while you sample the sweets!

There is a section inside the Hakata Station store where customers can sit down to sample the sweets. How about a drink to go with it? A small cup of tea is the perfect accompaniment!

Cute Japanese wrapping

Chikushi mochi is well-known for its fantastically stylish wrapping paper. The traditional purple Japanese-style paper adds an extra sense of quality and grace to the product.

This is what it likes the sweet looks like when the packaging has been taken off! There is a little sachet filled with brown sugar syrup. Pour it over the mochi and then get stuck in!

Pouring on the brown sugar syrup!

Carefully pour the syrup over the tasty treats! This is a great photo opportunity! There is a number of different ways to cover the mochi! Be sure to follow this link if you are looking for some new methods to try!

What about the taste?


Kinako mochi and black honey go together perfectly!

The texture of the mochi is simply wonderful! Not too stretchy or chewy, the mochi almost melts in your mouth.

You will be smiling without even realising!

Chikushi mochi can put a smile on someone’s faces without them even noticing. There’s a poster at the front of the store, which mentions how often their customers visibly express delight on their faces! After going inside the shop and tasting their sweets, we can definitely attest to their claim!

Monde Selection gold award winner

Josuian’s chikushi mochi has been awarded the gold label at the annual Monde Selection awards (which are held in Belgium) several times. Products from all over the world enter the awards, so receiving such an honor is a truly remarkable achievement.

Find-out more about the Monde Selection awards, here.

A hugely popular souvenir amongst Korean tourists!

Josuian’s products are currently the top search result for “Fukuoka souvenirs” on Naver, a hugely popular and widely used web portal in South Korea. Well-known by food experts in Belgium, and hugely popular with Korean tourists, it is clear that the company’s confectionary does not just have a great reputation, but is also delicious!

Check-out their seasonal daifuku!

Their chikushi mochi are delicious, but the store also sells lots of other tasty treats!

Chestnut daifuku is one of the company’s new releases for this year!

One of the many cool things about Josuian is that they create daifuku to suit the season.  

The company usually release their seasonal dazaifu according to the following schedule:

January to March: Strawberry daifuku
February to mid-May: Komomo (peach) daifuku
April to late June: Tomato daifuku
July to early October: Grape daifuku
October to December: Kaki (persimmon) daifuku

But there is a lot more available inside than a glance at this list would suggest. The store offers so many innovative and new variations on a classic Japanese sweet. The tomato and grape daifuku are well worth sampling!

(Left: Grape daifuku / Right: Kaki daifuku)
 
During our visit, we got the chance to sample the stores grape and chestnut daifuku.
 
We started with the grape option. As soon as you bite into the daifuku, the juice from the fruit almost explodes in your mouth. The flavor is simplly fantastic.
 

The chestnut option is advertised with the slogan “hitosu kuri daifuku” (one chestnut daifuku)! After tasting their new release, we can safely say that this is a perfect description of the snack. Each daifuku has one large chestnut in the middle. A taste sensation, the texture has a real impact!

Mashed chestnut is also mixed into the outer rice mixture, which helps create something completely new!

Monaka kuroda gojunimangoku

The surface of monaka kuroda gojunimangoku, another one of Josuian’s famous sweets, features the family crest of the Kuroda clan. Former rulers of Fukuoka, the Kuroda family used the insignia on the roof tiles of their castle. The previous head of the company actually received a roof tile from a Kuroda family descendant, and drew inspiration from the design during his quest to create a treat that harked back to the history of the Fukuoka area.

The current president of the company was encouraged to become a great individual like Kuroda Josui (Kuroda Kanbei), a daimyo from the late Sengoku era. Influenced by Kuroda Josui and his approach to life, the company eventually changed their name to Josuian.

Learning more about monaka kuroda gojunimangoku makes the name of the company easier to understand.

You might find yourself making an impulse buy!

You might not be planning to pick-up much during your visit. That was the case for our staff during their visit, but the items they sampled were so tasty, they found themselves making a couple of impulse buys before they left!

Don’t forget to pick-up a packet of chikushi mochi!

Before we left there was time to take a quick photograph!

Prizes to be won with special Yoka By giveaway!

We have some prizes to giveaway!

A total of 20 lucky Yoka By users will win a pack of six tsukushi mochi!

We have prizes to giveaway from Josuian, which can be won by participating in Yoka By’s current photo contest.

Find-out a little bit more about our Fukuoka Photo Contest, here!

How to Apply!

↑The picture for post
Apply via Instagram, Facebook, or Twitter!
All you have to do is to tag photos related with Josuian with #josuian and #fukuokayokaby when posting on social media and you could be one of 20 people to win a packet of six delicious Tsukushi mochi!

If you are applying from overseas, we will do our best to figure out a way to ensure that there are no issues when distributing the goods.

Application Deadline

The deadline for applications is 31st January 2018.

Do not hesitate! Get involved!

Address

Our Address:

1F Hakata Sogo Building, 2-19-29 Hakata Ekimae, Hakata Ward, Fukuoka, Fukuoka Prefecture, 812-0011

GPS:

33.59191684835589, 130.41711521653178

Telephone:

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Email:

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Web:

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